Title
A Resolution Amending The Pay Classification Plan In The Marketing Department
Summary
Description of Topic: (who, what, where, when, why and how much)
The proposed creation of the Destination & Events Services Department in FY27 will establish a department dedicated to enhancing the quality of life for residents while elevating Foley as a premier destination for visitors. Through the planning, promotion, and execution of a diverse range of community events, cultural experiences, and destination-focused initiatives, the new department will create opportunities for connection, celebration, and discovery. The department will showcase the unique character, heritage, and hospitality of Foley, fostering community pride and creating memorable experiences for both residents and guests. By developing engaging events and supporting destination-driven programming, the department contribute to economic growth, strengthen partnerships with local businesses and organizations, and encourage year-round visitation focused on destination marketing, tourism promotion, visitor engagement, event support, and strategic branding efforts.
To begin development of this future department, staff proposes creating the new position of Destination Marketing & Creative Services Manager to lead the development and implementation of destination marketing strategies, oversee creative content and branding initiatives, manage tourism-focused digital and print communications, analyze marketing performance, and ensure the City's tourism and event promotion efforts remain innovative, effective, and compliant with applicable regulations. This request is budget neutral due to a budget surplus in the Marketing Department's personnel accounts. This position and the associated personnel budget will remain in the Marketing Department for FY26 and will be transferred to the Destination & Events Services budget in FY27. Staff will come back at a later meeting to propose the reclassification of a Leis...
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