Title
A Resolution Approving a Contract with Critical Mention for Media Monitoring Services and Increasing the Marketing Budget by $5,800.
Summary
The Marketing Department would like for the city to contract with Critical Mention to provide a media monitoring service that will allow the collecting and sharing of media mentions. This service will allow the city to track
and share reports regarding city coverage on TV, radio, online news and social media. The Marketing Department requests $5,800 be added to the budget to cover the service for one year.
Budgetary Impact:
Non-Capital Item:
____ Budgeted under account #_______________ (discussion item)
____ Not budgeted, requesting transfer of $__________ from Account #______________ to Account #_____________.**Request to Transfer Departmental Budget Dollars form must be attached**
_X___ Not budgeted requiring increase to account #100-5060-6042 in the amount of $5,800.**Request to Increase Departmental Budget Dollars form must be attached**
Capital - Departmental **Capital Purchase Worksheet form must be attached**
____ Budgeted under account #______________ for $_________ and described in budget as ________________________. Additional amount needed, if any: Increase in budget of $_________ OR, transfer of $________ from Account #____________ to Account #_____________**Request to Increase OR Request toTransfer Departmental Budget Dollars form must be attached**
____ Not Budgeted - account #____________ requires budget increase of $_____________.**Request to Increase Departmental Budget Dollars form must be attached**
Capital Project - **If requesting to start a project, a Capital Project Worksheet form must be attached**
In current year Capital Projects Plan:
_____ Yes, described as __________________________, planned amount $___________, requesting $_________ as total project estimate, including contingencies, under account #_________________
_____ No, requesting $___________ as total project estimate, including contingencies, under account #____________________.
_____ Yes, requesting an increase of $___________ to an already approved project titled ________________________ that is being tracked under Account No. ___________________.
_____ No, requesting an increase of $__________ to an already approved project titled _______________________ that is being tracked under Account No. _________________.
Body
WHEREAS, the city is receiving increased media coverage as we grow, and
WHEREAS, a media monitoring service will help the marketing department track and share news mentions of our city across multiple media, and
WHEREAS, Critical Mention has offered an introductory annual rate of $5,800,
NOW THEREFORE BE IT RESOLVED that the City Council of the City of Foley, Alabama, as follows:
SECTION 1: Appropriates $5,800 to account no. 100-5060-6042 and increase the marketing budget by this amount.
SECTION 2: Approves the annual subscription with Critical Mention beginning Feb. 8, 2024 and ending Feb. 7, 2025, and approves the mayor to sign the contract.
SECTION 3: This Resolution shall become effective immediately upon its adoption as required by law.