Title
A Resolution Amending The Pay Classification Plan In The Marketing Department
Summary
Description of Topic: (who, what, where, when, why and how much)
The proposed creation of the Destination & Events Services Department in FY27 will establish a department dedicated to enhancing the quality of life for residents while elevating Foley as a premier destination for visitors. Through the planning, promotion, and execution of a diverse range of community events, cultural experiences, and destination-focused initiatives, the new department will create opportunities for connection, celebration, and discovery. The department will showcase the unique character, heritage, and hospitality of Foley, fostering community pride and creating memorable experiences for both residents and guests. By developing engaging events and supporting destination-driven programming, the department contribute to economic growth, strengthen partnerships with local businesses and organizations, and encourage year-round visitation focused on destination marketing, tourism promotion, visitor engagement, event support, and strategic branding efforts.
To begin development of this future department, staff proposes creating the new position of Destination Marketing & Creative Services Manager to lead the development and implementation of destination marketing strategies, oversee creative content and branding initiatives, manage tourism-focused digital and print communications, analyze marketing performance, and ensure the City's tourism and event promotion efforts remain innovative, effective, and compliant with applicable regulations. This request is budget neutral due to a budget surplus in the Marketing Department's personnel accounts. This position and the associated personnel budget will remain in the Marketing Department for FY26 and will be transferred to the Destination & Events Services budget in FY27. Staff will come back at a later meeting to propose the reclassification of a Leisure Services position to a director role for Destination & Events Services.
Budgetary Impact: N/A budget neutral
Non-Capital Item:
____ Budgeted under account #_______________ (discussion item)
____ Not budgeted, requesting transfer from Account #___ to Account #____.**Request to Transfer Departmental Budget Dollars form must be attached**
____ Not budgeted requiring increase to account #_______________ in the amount of $____.**Request to Increase Departmental Budget Dollars form must be attached**
Capital - Departmental **Capital Purchase Worksheet form must be attached**
____ Budgeted under account #______________ for $_________ and described in budget as ________________________. Additional amount needed, if any: Increase in budget of $_________ OR, transfer of $________ from Account #____________ to Account #_____________**Request to Increase OR Request toTransfer Departmental Budget Dollars form must be attached**
____ Not Budgeted - account #____________ requires budget increase of $_____________.**Request to Increase Departmental Budget Dollars form must be attached**
Capital Project - **If requesting to start a project, a Capital Project Worksheet form must be attached**
In current year Capital Projects Plan:
_____ Yes, described as __________________________, planned amount $___________, requesting $_________ as total project estimate, including contingencies, under account #_________________
_____ No, requesting $___________ as total project estimate, including contingencies, under account #____________________.
_____ Yes, requesting an increase of $___________ to an already approved project titled ________________________ that is being tracked under Account No. ___________________.
_____ No, requesting an increase of $__________ to an already approved project titled _______________________ that is being tracked under Account No. _________________.
Body
WHEREAS, the City is committed to enhancing the quality of life for residents while continuing to strengthen its position as a premier destination for visitors, and
WHEREAS, the City plans to establish a Destination & Events Services Department in FY27 to support the planning, promotion, and execution of community events, cultural experiences, destination-focused initiatives, tourism promotion, visitor engagement, and strategic branding efforts, and
WHEREAS, to begin development of the Destination & Events Services Department, staff recommends the creation of the new position of Destination Marketing & Creative Services Manager to lead destination marketing strategies, oversee creative content and branding initiatives, manage tourism-focused digital and print communications, analyze marketing performance, and support the City's tourism and event promotion efforts, and
WHEREAS, the establishment of this position is budget neutral for the remainder of FY26 due to an existing surplus within the Marketing Department's personnel accounts, and the position and associated personnel budget will remain within the Marketing Department for FY26 until being transferred to the Destination & Events Services Department upon its creation in FY27.
NOW THEREFORE BE IT RESOLVED that the City Council of the City of Foley, Alabama, as follows:
SECTION 1. Amends the Pay Classification Plan in the Marketing Department by authorizing the new position of Destination Marketing & Creative Services Manager (Job Code 5060125 / Grade 170).
SECTION 2: This Resolution shall become effective immediately upon its adoption as required by law.